Overseas Brand Consultancy
Overseas Brand Consultancy
Overseas Brand Consultancy
Overseas Brand Consultancy
Overseas Brand Consultancy
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Steffi is experienced in media relation management, ICT branding strategy analysis and industrial policy research over 8 years. She once worked as a business analyst at Detecon Consulting, Deutsche Telekom AG. Since 2016, she is a staff writer at Harvard Business Review China Edition, as well as conducting a series of market/ consumer/ branding research based on a long-term cooperation with organizations ranging over Nielsen China, Nielsen-CCData China, and the Huawei China Strategic Marketing among others. Her PR writing & market research projects mainly focusses on the ICT and retail industries, covering clients including LEGO Education, Tencent, Huawei, Xiaomi, FAW-Volkswagen and other reputable brands in the Chinese market.
Steffi Sun
Founder of Jadeit Strategy and Quadrant Lab 
Senior Brand Strategy Consultant 
Moritz has focused on the topic of industrial digitalization, accumulating rich experience over the years. He has worked in a well-known European telecommunications company and has rich experience in industry and projects.

Moritz Strittmatter
Global Strategy Consultant
Wei Li has nearly 20 years of experience in financial and management media, in Harvard Business Review China Edition and SINO FOREIGN MANAGEMENT as the editorial director. He has also served as the editor-in-chief of Internet media.

Jason Li
ICT Market Researcher
Rebecca has more than 12 years of experience helping global brands and businesses achieve success in China. Her experience to date includes working for global and boutique agencies across the UK and China, in addition to government and not-for-profit. She has supported tech clients with a wide range of marketing & PR needs, from the development of communication strategies to market entry, brand management, reputation building and crisis communications. Her client portfolio spans brands in sectors from consumer to property and legal, including Selfridges, Ted Baker, Volkswagen, NBA, The British Embassy, Blackstone and Mishcon de Reya.
Rebecca Jane Miller
PR & Branding Consultant
Over 12 years of experience in domestic enterprise investment and financing, and overseas capital operations. Formerly served as the investment director of a state-owned listed company's financial platform, director of an A-share listed company, and CIO of a Hong Kong-listed company. Led and completed multiple Hong Kong stock mergers and acquisitions, as well as overseas mergers and acquisitions. Currently serving as a featured author for the "Smart Manufacturing in Hong Kong Stock" column of Quadrant Lab and participating in FA-related inquiries within the industry.
Connie Liu
Senior Consultant Investment & Financing
Freddy is responsible for marketing, business development, overseas social media operations, SEO optimization strategies, etc. in the field of international trade and IoT industry, and is now based in Shanghai, responsible for independent brand customers, ePaper Industry Alliance, SZIOT and other related promotion projects.
Freddy has been independently responsible for the operation of foreign trade websites and social media operations in English, German and Korean, with a strong understanding of 2B marketing to sales conversion strategy. Freddie is also with experience in hosting and coordination of brand booths in industry exhibitions.
Freddy Xiao
Global Social Media & SEO Strategy Consultant